1. Endorsements
Sports Marketing

2. Endorsement
A partnership between an athlete or entertainer and a company in which the athlete or entertainer receives compensation in return for their support and approval of a company product or service
The celebrity agrees to allow the company to use his or her likeness to promote company goods and services

3. Endorsement Characteristics
What characteristics among celebrities do sports and entertainment marketers look for?
Success and high levels of performance
Media following
Work ethic
Personality traits

4. 2013 Endorsement Earnings Tiger Woods $65 Million
Roger Federer $65 Million
Phil Mickelson $44 Million
LeBron James $43 Million
Kobe Bryant $34 Million

5. Tiger Woods Scandal
In the wake of Tiger Woods’ scandal in 2010, he reportedly lost over $22 million in endorsement deals
In 2011, he lost another major endorsement deal when TAG Heuer decided to part ways.

6. Endorsement Effects Sales
Studies have shown that celebrity endorsements can be extremely effective in helping a company drive sales of its products or services

7. Nike Golf In 2000, Nike Golf signed Tiger Woods to play its golf ball.
By 2005, Nike Golf enjoyed revenue growth of an astounding 24 percent per year.

8. George Foreman
Given the incredible sales success of his branded grills, George Foreman now sorts through as many as 20 endorsement offers per week

9. Class Activity Read David Beckham Case Study
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