1. Chapter 14: designing reader centered documents and pages
A way to a reader’s mind, is through their eyes
Chapter 14: designing reader centered documents and pages

2. GL 1: Consider readers and Purpose
Identify who your readers are
Task your readers should be able to perform based off of your communication
Influencing reader’s attitude

3. GL 2: Create a grid Creates a visual framework
You want simple, attractive, and meaningful relationships among texts and graphics.
Usable-Persuasive-Content

4. GL 3: Align Related Elements Together
See how information is organized
Alignment is very important
- It groups relevant information together
The use of gridlines
3 ways to align
Right flush
Left flush
Center flush

5. GL 4: Group related items visually
The practice of grouping or “chunking”
-emphasizes the white space between images

6. GL 5: Use Contrast to establish Hierarchy and focus
You may want some items to stand out more than others.
Pay attention to font sizes, headings, footers, paragraphs, and font types.
-any others?
Alert of dangers
Overall goal is to make simple.

7. GL 6: Use Repetition to Unify your Comm. Visually
Harmonize your set of pages
- Increases efficiency and visual appeal
Same treatments of all elements
Use same design for all pages that present the same kind of info.

8. GL 7: Select a type that is easy to read
Do:
Use typeface with strong, distinct main lines
Ex: Strong Distinct Main Lines
Don'ts:
Use italics too much
Use all capitals

9. GL 8: Design your overall Doc. for ease and attractiveness
Regard :
Size
Shape
Binding
Paper
You want your paper read and understood!!!

10. Example #1
What are some positives?
What are some negatives?

11. Example # 2
What do you think?
How can it be improved?

12. In-Class Activity # 1
Word search: The first to complete with accuracy wins

13. In-Class Activity # 2 Now its your turn to create! Directions:
Pick a topic from the hat.
Open up Word/ piece of paper.
Design a 1 page document about the topic.
Must have texts, pictures, diff. fonts and font sizes. Be creative as possible.
GOOD LUCK