1. Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda.
Experiência da Nestlé na Prevenção de Fraudes em Alimentos
Donizeti Cezari
Gerente Qualidade Corporativo – Nestlé Brasil Ltda.

3. Nestlé at a glance 20/07/2019 CHF 91 439 million in sales in 2018
employees in over 189 countries
413 factories in 85 countries
Over brands
1 billion Nestlé products sold every day
The Nestlé Group reported sales of CHF billion and 3 % organic growth .
The organic growth was composed of 2.5% real internal growth and pricing of 0.5%.
As indicated on the slide, we have 413 factories in 85 countries.
We have employees worldwide and operations in more than 189 countries, therefore, our products can be found in every country across the globe.

4. 20/07/2019
Our purpose
Enhancing quality of life and contributing to a healthier future.
Nestlé is all about “Enhancing quality of life and contributing to a healthier future”
This is our newly articulated purpose.
It is the reason why we exist, what motivates us and gives meaning to what we do. How we execute behind our purpose, is a source of pride
A clear purpose defines why the world is a better place with Nestlé. Why it is better for those who enjoy our products and services, and better also for all those we interact with, our partners, our communities, our environment
A clear purpose becomes the inspiration for each and every one of us in our company
It becomes a compass for our decisions and for everything we do. It aligns actions and creates a common language
This purpose gives direction and clarity, and creates alignment

5. Wide and varied product portfolio
9 Month Sales Conference – 16 October 2014
20/07/2019
Wide and varied product portfolio
Wide and varied portfolio
Biggest category is powdered and liquid beverages (24% of turnover)
Is a strength for our company to be in different categories but also brings a certain complexity to the organisation
Version: – 20h00CET

6. Strong global and local brands
IMD MBA Class April 2015
20/07/2019
Strong global and local brands
Strong global brands – strong local brands
Examples: Nescafé, Nespresso, Nesquik, KitKat, Nespresso, Nestea, S. Pellegrino, Vittel,
Several brands with turnover of more than CHF 1 billion
Version: h00CET

7. A strong global footprint
R&D sites
Factories
Illustrative

8. Como garantir que o comemos é seguro?
Hoje, globalmente na Nestlé, temos relacionamento com mais de fornecedores diretos e fazendas individuais

9. Escândalo da Carne de Cavalo em 2013

10. Food Fraud Prevention Program

11. Build awareness 1 Food Fraud Prevention Booklet General guidance to
Understand risk factors
Describe process for food fraud prevention
Describe potential mitigation measures
Provide sources of information to help identify emerging threats

12. Food fraud prevention process in Nestlé2

13. Identify the main raw material vulnerabilities
Substitution
Species origin
Geographic origin
Intra-species mislabeling
Organic mislabeling
Enhancement
Foreign proteins
Nitrogen compounds …
Addition
Volume /weight
Powder-powder
Liquid
water (retaining) agents
Concealment
Flavors
Dyes
Preservatives
Bleaching
Ripening
Economically Motivated Adulteration (EMA)
Classes of vulnerabilities
Inherent vulnerabilities
RM composition and processing
Past and potential RM adulteration
Vulnerability level
VULNERABILITIES
Workshop, Amsterdam
08/05/2019

14. Como identificar qual é a origem da carne?

16. We know that some raw materials are highly vulnerable towards fraud

17. Develop prevention plans3
Develop prevention plans
Mitigation Plan (prevention)
Analytical surveillance
Supplier audits
Vulnerability Assessment
Prioritise raw materials at particular risk of fraud
Characterise raw material-specific vulnerabilities
and also … adequate raw material specifications, well-managed supplier relationship, supply chain transparency & simplification

18. Laboratórios NQAC

19. Food fraud prevention today & tomorrow
Awareness
Process & mitigation plans
Fingerprinting techniques
Transparency in the supply chain
Monitoring spending from USD10 M to USD20 M per year in analytical control

20. Develop transparency in the supply chain
Nestlé is a leading participant in the Consumer Goods Forum – Global Food Safety Initiative Task Force on End-to-End Value Chain Traceability
This pre-competitive, industry-wide initiative aims to protect the trust that consumers place in our products, and further heighten this trust by developing the capacity & tools to provide consumers with credible & accurate product information

22. O Consumidor é nosso GRANDE CHEFE! Nunca esqueçamos disso.

23. Obrigado!