1. Strategy Analysis and organization design
Martina Dal Molin
AY 2018/2019

2. Topics of the course (1/2)
Strategy analysis
Organization design
Presentation of students’ assignements
AY 2018/2019

3. Composition of the final mark
1° semester part, 70%
2° semester part, 30%
Bonus assignment 0-2 on the final mark
May, 29 oral exam
AY 2018/2019

4. Topics of the course (2/2)
Strategy formulation
Introduction
Mission, vision and goals
Porter’s Five Forces Framework
Competitor Intelligence
Resources and capabilities
Strategy analysis
Internal context
Business model
BCG Matrix
External context
A case study
AY 2018/2019

5. INTRODUCTION

6. A true story of success
Which are, in your opinion the common success factors of Madonna and Williams sisters?

7. Factors leading to success (1/2)
SUCCESSFULL STRATEGY
EFFECTIVE IMPLEMENTATION
Long-term, simple and agreed objectives
Understanding of the competitive environment
Objective appraisal of resources

8. Factors leading to success (2/2)
Long-term, simple and consistent goals: they had a single-minded commitment to a clearly recognized goal, pursued over a long period of time
Clear understanding of the competitive environment: their strategies were designed based on a deep analysis and understanding of the arena in which they are competing
Appraisal of own resources: all the strategies were focused on exploiting personal strengths
Effective implementation: ability to act as a leader (e.g. to take decisions, to enhance commitment and achieving consensus, ability to quickly respond to external changes)
This framework can be revised and applied to strategy making in business environment

9. A basic framework for strategy analysis
THE ENVIRONMENT
Competitors
Customers
Supplier
THE COMPANY
Goals and values
Resources and capabilities
Structure and systems
STRATEGY

10. STRATEGY
AY 2018/2019

11. What is your definition of strategy? What is the meaning of strategy?

12. Strategy is about………….. ………… being DIFFERENT
COMPETITION
COMPETITIVE ADVANTAGE
PRODUCT or MARKET LEADERSHIP
COMPETENCIES LEADER

13. Meaning (2/2)
Strategy is primarily concerned with planning how an organization will achieve its goals, i.e. to ensure the survival and the propensity of the organization itself
The nature of the strategy will depend on:
The type of arena
Stability and predicatbility of the external environment
Several different definitons of strategy, but one common element: strategy deals with choice
Two fundamental choices:
Where to compete?
How to compete?
Two level of firm’s strategy:
CORPORATE STRATEGY
BUSINESS STRATEGY

14. Corporate and business strategy
“How can the firm make money?”
“What business should be in?” – CORPORATE STRATEGY
“How should we compete?” – BUSINESS STRATEGY
CORPORATE STRATEGY defines the scope of the firm in term of market in which it operates – “what business should be in?”
BUSINESS STRATEGY is related with how a firm competes in a particular market and it is focused on acquiring a competitive advantage to its rivals – “how should we compete?”

15. EXERCISE