1. Communication Platform 200708

2. ATTENTION!
Step no. 1 in all communication

3. OUR VISION
To make BoConcept no. 1 brand
within urban interiors

4. BoConcept has to be top-of mind
… when our target audience become active in the furniture market

5. POSITION
We want to achieve a position in the minds of our target group that we offer customized and coordinated design that is affordable to the urban-minded shopper.

6. How do we conquer that position?
We need to communicate with a strong attitude in a way that our target group sees it, understands it and remembers it.
By communicating with a strong attitude, we show our target group that we believe in our concept.

7. DESIGN
The ad is designed to create attention and interest, not to sell the product - that happens in the store.
With the 08 collection, our design has reached an even higher level and you will find that the majority of our ads concentrate on design as our promise.
Therefore, we only want to show one or a very few products in our ads leaving an impression of design furniture and thereby making our prices a positive experience.
..so when the target group becomes active in the furniture market, they will remember BoConcept and visit our stores.

8. Customisation promise

9. Design promise

10. FULL PAGES
For all types of printed media

11. Design promise

12. Design promise

13. Comfort promise

14. This ad shows our range promise in a way that doesn't compromise our high level of design.
To make it work, the ad must be full page and not any smaller.
Design promise
Range promise

15. Design promise

16. Design promise
Range promise

17. Design promise

18. Design promise
Comfort promise

19. Functionality promise

20. Customisation promise

21. Customisation promise

22. Design promise

23. Range promise

24. Functionality promise

25. Customisation promise

26. Affordability promise
Design promise

27. Range promise

28. Range promise