1. Sports and Entertainment Marketing 1
Objective 3.02

2. When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
assume that literal language translations are acceptable.
B. use the same advertising strategy with all
markets.
C. develop different brands for each market.
D. adapt promotional messages for each market.

3. D. adapt promotional messages for each market.

4. A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? A. Stadium signage B. Opt-in C. Contest D. Newspaper

5. A. Stadium signage

6. What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad? A. Endorsement B. Testimonial C. Promotion D. Broadcast

7. A. Endorsement