1. CUSTOMER RETENTION STRATEGY
ACTION PLAN TO GAIN CUSTOMER LOYALTY X

2. Why customer retention?
Clothes are investments
Clothes are status “symbol
“I can Afford it”
What they want?
What we Offer? A+
Perfect Wash
“VIP treatment
“Make it simple for me”
The Water is Drinkable
“Shirt Laundering
Suede & leather
Shoes & Handbags
Pick Up Delivery Service
Long Distance Service
Priority Service
Design
Fit
Material
Craftmanship
Story A
Increase customer lifetime value
Drive repeat purchases
Build a network of loyal customers

3. What is it for your Laundry Business?
Facts :
On average % cash transaction in every outlet are “delayed” on purpose
5 out of 10 customer are not picking up their laundry on time
Conventional customer reminder activities (phone call reminders, etc)
Solution for Business Effectivity support :
Customer to crew indirect control (cash/payment/transaction approved by customer is real time notification to crew outlet and back end office to settle each invoice)
Customer automatic notification to pick up their laundry on time
Minimize customer call with apps reminder optimization
This can be replaced with your brand logo

4. How We do it? 1 2 3 4 How we works:
Have We Done this “Properly and Structurally ?
We Remember our Customer's Name
We Remember Their Preferences
We Invite them to enjoy our special Event
We Solve their Problems
We give Back
We ask for their Feedbacks 1
We Start with : “Knows its Customers” 2
Then “Connected with its Customer” Hint: today Jeeves Instagram (Jeevesindonesia) with 10K follower, the engagement rate is 0.29%, avg like 27 and 2 comments 3
We Monitor “Past Purchase to Increase repeat Purchase” with our Digital CRM tools 4
We maintain our “relationship” with customer by building of network of Loyal Customer

5. “Knows its Customer” 1
Laundryman app design and customize specifically for Jeeves Indonesia, that suit up with the business process, POS tools, and marketing activities. App Main Feature
Customer Account and activities
Partner Merchant Offer
Point Reward (invoice based)
Automatic redemption valuation
Pick up and Payment notification
- Online Order
- Payment system

6. Connected with its Customer2
Try it yourself with these two simple “plan Marketing Automation consolidates transactional and behavioral data and analyses them. Therefore, relying on the history of purchases and the prospect’s behavior you are able to predict when they will need to relaundry their clothes. By analyzing their current laundrying items
Marketing automation
Hint: Effects of use
 Higher revenues from each acquired contact
 Increased loyalty of acquired contacts
 Automated planning and future marketing offers matching your customers’ future needs.

7. Past Purchase to Increase Repeat Purchase3
When you are able to monitor laundrying history of customer, you will be able to offer up selling program, tactical promotion and other campaign How it works: 1
Value of transactions – total value of all transactions made by customers as a result of given action.
 Amount: minimal, average and maximum value of purchases – basic statistics showing amount and value of generated conversions. 2
 Item Laundrying
 Price
 Category
 Localization of the Outlet 3
…Thank them and offer your marketing promotion :
Monday Blast Special item
Priority service (same day)
other

8. Building of Network of Loyal Customer4
The Tell Me box finds the right command when you need it, so you can save time and focus on your work.
Jeeves Loyalty Program Module
Loyalty Goes Mobile
Full Customer Insight
Full management of customer data & behavioral information
Detailed transaction history 
Comprehensive support of customer enrollment
Member preferences management
Selected benefits
Multidimensional & dynamic segment/tier creation 
Multiple account hierarchy (individual & Family accounts)
Merging accounts

9. Explore loyalty rewards
Knowing customer behavior, Segmentation and historical Purchase,
Knowing their interests, Social media activities, etc
We can create effective and interesting Reward program as the gamification of loyalty
Priority Customer
First to Serve 1
VIP Customer
We Know you 2
Diamond Customer
Hello and Welcome 3
Features
quickly enroll in a loyalty program.
use a virtual card as a program identifier.
opt-in for mobile offers and discounts available only on the app.
browse the reward catalogue and order rewards.
vote and share opinions about rewards.
create their own wish list.
get directions to  the nearest Merchant and Jeeves Outlet and view website information.
manage program account and check current point balance.
view history of all transactions.
check personal statistics and view progress bar.
fill in a survey in exchange for bonus points.
Personal/group acc
Long time Customer
Big spender
Endorser probability
Personal/Family acc
Long time Customer
Regular spender
Personal account
New to Jeeves
Ability to be loyal cust
Offering
Offering
Offering
Priority Services
Luxury reward
Reference discount
No loyalty card!
Add on services
Exclusive giftaway
Partner Discount
No loyalty card!
Regular services
Cross promotion
Point system
Merchant Discount
No loyalty card!
Reward
Reward
Abroad Jeeves Laundry Service
New year Celebration
ticket
Luxurious items,(moet hennessy)
Event invitation
Spa treatment,shopping
reward,valet parking
Hotel Voucher reward

10. More questions about Us?
Tell Us More So we can make it better for you..
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