Download presentation
Presentation is loading. Please wait.
1
MEASUREMENT AND QUESTIONNAIRE CONSTRUCTION:
2
SOME PRINCIPLES FOR ASKING QUESTIONS.
Questions vs. statements (e.g., likert scale type items). Open-ended vs. closed-ended questions. Make items clear. (Pretest the questionnaire to test for clarity of questionnaire items.) Avoid Double-Barrelled Questions.
3
Respondents Must Be Competent to Answer.
Questions Should be Relevant. Short Items Are Best. Avoid Negative Items. Avoid Biased Items and Terms.
4
MEASUREMENT Single vs. Multiple Indicators Reliability and Validity
5
QUESTIONNAIRE FORMAT Formats for Responses ORDERING OF THE QUESTIONS
6
FACTORS AFFECTING THE RESPONSE RATE
OF MAIL SURVEYS
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.