1. Code in South Asia Arun Gupta MD FIAP
2nd National Conference on Breastfeeding and Complementary Feeding (Infant and young Child feeding)
DHAKA BANGLADESH
19 August 2006

2. History
The world recognizes that commercial promotion undermines breastfeeding
1981 : World Health Assembly adopts International Code of Marketing of Breastmilk Substitutes
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3. 25 years are gone!
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4. Country wise Assessment (WBTi Score out of 10)
Afghanistan 3
Bangladesh 9
Bhutan 5
India
Maldives 3
Nepal 7
Pakistan 7
Sri Lanka 7
Code in SA August

5. What companies continue to do?
Interfere at international and national policy level:
Story of Indian law amendment
Story from Fiji
Violations all over
Changing strategies of business
J&J
Nestle
Heinz
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6. Some recent examples from India
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7. Sponsoring: Nestle denies says they are hosts !
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8. Companies continue !
In July 2006, Nestle visiting small town private maternity homes offering newborn care and ‘snacks’
Sponsor Pediatricians’ meetings as ever !
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9. Nestle contact village workers !

10. Inducement to doctors continue even today
Companies especially Nestle continue to sponsor doctors meetings and other benefits to influence their behavior.
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11. Code in SA August

12. 2005 Nestle continues to BREAK the law !
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13. What we need to do? Expose Don’t compromise on level protection
Continue pressure over governments and UN
Raise the bar, go beyond the Code and existing legislations
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14. Success story
Jharkhand state two committed BPNI members short-circuited Nestle!
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15. “Fight for Justice”

16. Give a New Call !
Ban “ any contact” of baby food companies with “any” kind of health care providers/ workers
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17. Children of SA will thank you………
“If we don’t stand up for children , then we don’t stand for much”
Marian W Edelman
Children of SA will thank you………
Code in SA August