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2. Who Are We Ruth Brooks CEO, Financial Officer Svyatoslav Dolgolevskiy Market Analyst, Communication Manager Lorraine Munar Strategic Manager, Operations Manager Selam Samuel Marketing Manager, Product Manager Raquel Jennings Administrative Manager, PR Manager Beauty by G52

3. What We Do Organic hair care in Canada Thats it Beauty by G53

4. Why We Do It Why Organic?Why Canada? Beauty by G54

5. How We Do It Both the Service and the ProductsWho do we hireWhere do we promoteWho do we targetWhere do we drop it Beauty by G55

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7. Our Vendors PhytologieSuki Color Beauty by G57

8. The Market More than US$1 billion annually and growing 40% hair colorants, then conditionersUS$1.4 expected in 2013 Beauty by G58

9. Challenges Large players dominateSupermarkets and drugstoresBackward and forward integrationBrand loyalty Beauty by G59

10. Main Players Procter & Gamble, 32% market share: Head & Shoulders, Olay, Pantene, Wella L'Oreal, 17% market share: Garnier, Maybelline, SoftSheen Carson, Kerastase, Redken, Matrix, Mizani, Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani Unilever, 12% market share: Axe, Pond's, Rexona, Dove, Lux, Sunsilk Beauty by G510

11. SWOT Strengths: Uniqueness and Dedication Weakness: Recession Opportunities: Wide range and Expansion Threats: Competition and Business Ethics Beauty by G511

12. Our Objectives Steady growth through wise marketingBrand recognitionLoyalty programs and repeating businessTop quality and high differentiationInnovative and constantly updating productsTarget market domination by 2013Expanding in Canada Beauty by G512

13. Recap: The Four Ps Product: Organic hair care and salon Price: Premium on goods; undercut on services Place: Green condominium on a busy street Promotion: Media and social networks Beauty by G513

14. Thank you.