1. The Eucomed Code of Business Practice
John Wilkinson
Eucomed Chief Executive

2. Guiding Principles Consistency Transparency
Accommodate moving expectations
Educate and inform
Businesses
Other stakeholders
Protect legitimate interactions on which the industry depends to develop new products

3. European Landscape Code applies to all members Either adopted directly
Or via local codes tailored for equivalence
Consistency with other major codes (Advamed etc.) Global harmonisation?
Legislation in place in some member states
Wide variations still in perceptions amongst customers of local custom and practice

4. The way ahead? Enforcement mechanism adds to credibility
Brand and promote positive image
Educate
Industry – Via certification?
Our customers
Financing the process
Influencing legislation?

5. Challenges Coping with differing speeds of development?
One code or ‘leaders and followers’?
Several codes developing in parallel
Lowest acceptable level or leading the development?
Co-signatories with customers/governments?
Representative landscape still fragmented
Non-members and the code