1. What is Business Analytics?-
What is Business Analytics?
Dr Carol Anne Hargreaves
Chief of Business Analytics Practice
Institute of Systems Science
National University of Singapore
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2. Question: What is Business Analytics?
Answer

3. Question: What is Business Analytics?
Communicate Results to Business & Customers
Business Problem
Relevant Data
With Human Judgement & Ideas

4. Question: What is Business Analytics?
Business Analytics allows you to innovate, compete, and capture value from deep and up-to- real-time information.
The use of business analytics results in new waves of productivity growth and consumer surplus.
Models help you perform smarter. If 20% of your customers are generating 80% of your profits, we want to help you identify that 20% so you can spend your retention dollars on those customers.
If you can get better accounts by spending your acquisition dollars on certain prospects, we can help you identify those prospects.

5. Business Analytics- Its impressive range of applicability