1. Propaganda

2. What is it?
Propaganda is a persuasive technique used to spread information to help or hurt a cause.
It often involves the use of powerful images.

3. Recognizing propaganda -
Propaganda usually misdirects or distracts the publics attention away from the issues.
Read between the lines to see what isn’t being reported or reported sparingly. –
Decide if the people presenting the information are doing it ‘as is’ or are doing it to lead you to the ‘best way’ to look at the situation.

4. Propaganda type #1 Testimonial
Testimonial is the use of well-known, respected people to endorse a product or service. The reputation of the respected person is used to persuade others.
Example: Athletes appearing on Wheaties boxes. Actors speaking at political rallies.

5. Propaganda type #2 Glittering generalities
Glittering generalities is the act of using words or ideas that create a positive emotional response from an audience.
Connotation is always favorable.
Ex: Using words such as…democracy, patriotism, family, honor, peace and happiness

6. Propaganda type #3: Bandwagon
Bandwagon uses the “join the crowd” mentality
It is the idea that since everyone else is doing it, so should you.
EX: WWII posters encouraging people to buy war bonds because other American are buying them.

7. Propaganda type #4: appeal to fear
Appeal to Fear builds support by creating fear in population.
Disaster will result if you do not follow a specific course of action.
EX: American WWII posters trying to scare people into believing Japan and Germany want to take over the U.S.

8. Propaganda Type #5: Transfer
Transfer is a technique by which a person links the authority or prestige of a common symbol to something he/she would have us accept.
Well respected symbols are frequently used.
EX: Waving an American flag in protest.

9. Propaganda type #6: common man
Common man is an attempt to convince the audience that a prominent person and his/her ideas are “of the people”.
EX: politician is shown eating at McDonalds. A billionaire politician is seen as a normal citizen.