1. Cable replacement accounts for only 12% of respondents
When It Comes To SVOD Services, People Subscribe Because They Have An Insatiable Thirst For Quality Video Content
38% of SVOD users simply can’t get enough TV & movies and they typically add a SVOD service to augment their existing pay-TV subscription
That’s almost three times the amount who subscribe to a SVOD service for access to exclusive shows like House of Cards or The Man in the High Castle
Cable replacement accounts for only 12% of respondents 1
Source: IBM Cloud (Clearleap), online survey of 1,007 US adult SVOD users, April 2016