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University of San Francisco
Modernizing the “Hermit Kingdom:” Bridging the Cultural and Economic Gap Through Soft Power Jane Son University of San Francisco
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“THE HERMIT KINGDOM”
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Portland Communication’s Soft Power 30 ranking
John Nye (1980s) “ability of a country to persuade others to do what it wants without force or coercion. Portland Communication’s Soft Power 30 ranking “Hermit Kingdom"
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SOFT POWER vs HARD POWER
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South Korea vs North Korea
Economic Gap - GDP Political Gap - Ideologies Cultural Gap - Language
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WHY BRIDGE THE GAP? Reunification is unrealistic!
Realistically speaking…. - Reunification - Political stability - Regional powers - Nuclear weapons Human capital and financial capital “JACKPOT!” – former president Park Gun-Hye
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Logistics COST IS IT POSSIBLE? LANGUAGE CAMPS KAESUNG COMPLEX
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UNIVOCA Smart phone app “UNIVOCA” or 글동무 (guel-dong-mu)
Means “vocab friend” Translation Picture activated Foreign/ Borrowed words Criticism Significance
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PROSPECTS Can we believe North Korea? What will happen?
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