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University of San Francisco

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Presentation on theme: "University of San Francisco"— Presentation transcript:

1 University of San Francisco
Modernizing the “Hermit Kingdom:” Bridging the Cultural and Economic Gap Through Soft Power Jane Son University of San Francisco

2 “THE HERMIT KINGDOM”

3 Portland Communication’s Soft Power 30 ranking
John Nye (1980s) “ability of a country to persuade others to do what it wants without force or coercion. Portland Communication’s Soft Power 30 ranking “Hermit Kingdom"

4 SOFT POWER vs HARD POWER

5 South Korea vs North Korea
Economic Gap - GDP Political Gap - Ideologies Cultural Gap - Language

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8 WHY BRIDGE THE GAP? Reunification is unrealistic!
Realistically speaking…. - Reunification - Political stability - Regional powers - Nuclear weapons Human capital and financial capital “JACKPOT!” – former president Park Gun-Hye

9 Logistics COST IS IT POSSIBLE? LANGUAGE CAMPS KAESUNG COMPLEX

10 UNIVOCA Smart phone app “UNIVOCA” or 글동무 (guel-dong-mu)
Means “vocab friend” Translation Picture activated Foreign/ Borrowed words Criticism Significance

11 PROSPECTS Can we believe North Korea? What will happen?

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