1. Unfinished Sympathy
Massive Attack

3. List A video
‘mainstream’ - from commercial artists who have been signed by ‘major’ record labels.
Features artist(s) and is a mixture of performance and narrative.
Raise a number of representational issues surrounding ‘street life’.

4. Institutional Info…

5. Production information…

6. Contexts: Historical, social, cultural

8. The sort of question you might be asked…
Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. or
6 Analyse why the music videos you have studied have used an intertextual approach.
In your answer you must:
analyse the use of intertextuality to create meaning in the source
make judgements and reach a conclusion about the advantages of this use of intertextuality to music videos.

9. Learners should investigate how the elements of the theoretical framework for media language are used to construct representations that appeal to particular audiences, including a consideration of the influence of historical, social and cultural contexts. Consideration should be made of media language elements specific to music videos such as camera shots, angles, lighting, settings, locations, costumes, props, makeup, editing and sound as appropriate.

10. Music videos media language contrasts:
Social realism/Postmodernism and intertextuality
Performance narratives illustrating the song/Fictional narratives creating a parallel diegesis to that of the song
Primarily montage (via editing or mise en scène)/Primarily linear narratives
Naturalistic media language/Expressionistic media language
Urban mise en scène/Suburban or rural small town mise en scène
Music videos representation contrasts
Set in the present/Set in a mythologised past
Representation foregrounds ‘street life’ and issues of poverty, class and race/ethnicity/Unpredictable representations related to the fictional world: the anarchic power of music, the darkness that lies in community, teenage alienation
Representation fits the stereotyping of women of colour as ‘urban’/Representation strategy cannot be read from the demographic of the artist
Videos celebrate survival or transcendence of difficult environments/Videos celebrate the power of narrative