1. Push/Pull Marketing
Marketing 1

2. Promotional strategies to get your product or service to market.
Push/Pull marketing
Promotional strategies to get your product or service to market.

3. Push marketing
PUSH – strategy involves taking the product directly to the customer, ensuring the customer is aware of your brand at the point of purchase. “Taking the product to the customer”

4. Push Marketing Tactics
Trade Show Promotions
Direct selling in showrooms or face to face
Point of Sale Displays

5. Pull marketing
Pull – Strategy involves motivating customers to seek out your brand in an active process. “Getting the customer to come to you”

6. Pull marketing Tactics
Advertising & mass media promotion
Word of mouth referrals
Sales Promotions and discounts
Places content where the customer is already engaged (social media)

7. Pull/Pull marketing Strategies

8. ACTIVITY Select a company / athlete / star Be creative, be colorful
Create 2 Push Marketing Tactics
Create 2 Pull Marketing Tactics
Be creative, be colorful
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