1. Suggested Symbols and Colors
NEW
UPDATE
CONCEPT
Suggested Accent Colors:
Suggested Fonts:
Century Gothic (Headline & Main Copy)
Arial (Callouts, Small Descriptive Text)

2. Input – Wireless Presenters
Sales Presentation
Input – Wireless Presenters
Contact Name
DATE

3. Contents Introduction Market Intelligence Consumer Insights
Competitive Landscape
Category Strategy
Introduction to xxxxxxxxxxx(Product Name)
Features and Benefits
Packaging Solution
Technical Data
Price Proposal & Availability
Target Audience
Channel Strategy/Opportunity
Product Competitive Landscape & USPs
Marcomms Assets
PR Plans/Promotions
Product Positioning
Forecast (Top 5 Accounts)
Summary & Close

4. Introduction – Wireless Presenters
Provide individuals a tool to engage with audience during public speaking
Combining features of a laser pointer and intuitive buttons to enhance presentation
Navigate Presentation without assistance
No additional software required
Key component for the mobile professional

5. Historical & trends (units)
Presenters
As consumers focus on iPads, the focus for presentations on laptops has decreased
However, as the mobile professional increases their knowledge of presentation enhancements, we’ll see a rise in presenter sales

6. Competitive Landscape – NEED TO COMPLETE
Product
3 customizable button
Manufacturer
Logitech
Targus
SIIG
Name
Price Point $
$29.99
$24.99
F&B S

7. Category Strategy Lead market in innovation of Wireless Presenters
Regain marketshare from key competitors
Establish Kensington as the leader in quality and dependable Wireless Presenters
Align Kensington with retail, eTail and B2B as the partner of choice for the mobile professional, education, IT
Engage in Partnerships with 3rd party manufacturer
i.e. Epson mobile projectors

8. Introduction to: Wireless Presenter Launch Date: June 2012

9. Introduction to: Presentair
NEW
Part Number: K39524US
Product Description: Presentair™ Bluetooth® presenter, laser & stylus
Street price: $69.99
Launch Date: June 2012

10. Introduction for: PresentAir
Bluetooth Presenter Remote, Laser Pointer and Stylus
Perfect accessory for the UltraBook or MacBook user
Rechargeable Green Engine
Micro USB Recharge
Intuitive Controls
4Button UniSurface Module
Responsive Touch Tip
Customized Stylus Tip
True Compatibility
Works with Any BT Laptop
Quality Conductive Body
Comfortable Asymmetrical Body
Roam & Present
Up to 50Feet Range
Bright & Sharp Point
Red Laser Pointer

11. Introduction to: Presentair
Product Description: Presentair™ Bluetooth® presenter, laser & stylus
Taking presentations to a new level
The Bluetooth presenter remote sleek style adds style
A perfect accessory for the Ultrabook or MacBook user.
Intuitive buttons for ease of use
Rechargeable Green Engine
Responsive Touch Tip Stylus
Beautiful carry case
NEED NEW PIC
Availability: Q2 FY12

12. Sample Packaging Solution ADD PACKAGING NEW
Cut out for product exposure
Icon messaging
QR Barcode

13. Tech Retail Price Proposal $69.99 $TBD $69.99 $TBD Street Price MSRP
NEW
Tech
$69.99
$TBD
Retail
$69.99
$TBD
Street Price
MSRP
Channel Pricing

14. Availability Packaged Sales Samples Ex Factory Date In Stock in
NEW
Packaged Sales
Samples
Ex Factory Date
In Stock in
Warehouse
May 1st
June 1st

15. Target Audience and Opportunity
Customer:
Sales Executives & Professionals
Managers, Trainers, & Leaders
SOHO
Channel
2nd Tier Retail; eTail;
DMR; VAR
Verticals: Education, Helathcare,
Commercial

16. Channel Strategy & Opportunity
B2B: ( secure in stock inventory with promotions)
IT Gatekeeper
SOHO
SMB
B2C
2nd Tier Retail – in line placement
Offer attach promotions
eTail – promote to educators and mobile professionals - “Don’t leave home without it”
DMR; VAR – Tie in with key floor events
Verticals: Education, Helathcare

17. Regional Specific Promotions
Outline any Promotional activity that is going to take place

18. Presenters EOL Q3 Q3FY12 EOL Q3 Q3FY12 Q2FY12 Price Q3FY12 Performance
Presenter Pro Remote w/ Green Laser + Memory
$99.99
EOL Q3
Q3FY12
Presenter Pro Remote w/ Joystick, Backlit, Green Laser + Memory
$99.99
Presenter Pro Remote w/ Green Laser
$79.99
Q2FY12
Presenter Pro Remote w/ Joystick, Backlit, Green Laser
$79.99
Price
Q3FY12
Wireless Presenter w/ Red Laser + Memory
$74.99
Aria Bluetooth Presenter w/Red Laser + Stylus
$69.99
Wireless Presenter w/ Joystick, Backlit & Red Laser
$65.99
Wireless Presenter w/ Red Laser
$49.99
Wireless Presenter $34.99
Performance

19. Interactive hyperlink when in presentation “slide show” mode
Regional Specific
Marcomms Assets
Photography
Web
Other
Beauty – Product
Banner
E-Shot
Beauty – Family
Video
Full page Advert
Beauty – Web
Press Release
Components
Comparison Chart
Environment
Flyer
In-Use
Event Pop-Ups
Scale
Giveaways/
Premiums
Packaging      
Interactive hyperlink when in presentation “slide show” mode

20. Summary & Close Presentair™ Bluetooth® presenter, laser & stylus
Smart – a wireless presenter with sleek new design
Safe - Provides a dependable and reliable product with a limited lifetime warranty
Simple – Intuitive controls to allow you to focus on your audience not your laptop

21. Thank You