1. Designing effective print materials
Promoting rational drug use in the community

2. Designing effective print materials
Promoting rational drug use in the community

3. Designing effective print materials
Promoting rational drug use in the community

4. Designing effective print materials
Promoting rational drug use in the community

5. Designing effective print materials
Promoting rational drug use in the community

6. Summary slide
Pay attention to your audience, your purpose, and your content
Involve users
Understand why irrational drug use is happening
Target action
Use credible sources
Focus on and reinforce key messages
Use active text and strong headlines
Use simple illustrations
Test, test, test and check, check, check!
Designing effective print materials
Promoting rational drug use in the community