1. Fiat The challenge What we did The results 500L
In a highly competitive market, Fiat wanted to improve understanding, consideration and credibility of the Fiat 500L range as a great choice of family car.
What we did
Fiat dominated media formats in playhouses to engage with both children and parents and ran car demonstrations outside key venues allowing local dealerships to gain test drives and capture data of their core target audience.
The results
Fiat received 130 test drives, 310 brochure requests and 352 warm leads for future follow up. The competition received 66 direct entries and each Facebook post featuring the competition received around 30 comments and 300 likes.
Environment: Playhouse
Media: Mixed
Campaign: National