1. Foot Locker Finish Line

2. Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project

3. Foot Locker Homepage

4. About Foot Locker: Founded 1974 projected revenue 2012 5.6B – Foot Locker, Inc. reported annual 2012 earnings of $1.82 per share on 03/1/2012. – 3,369 stores

5. Shopping for womens shoes

8. Search Engine- Red running shoes

9. competitors Academy Sports Authority Brand websites – Nike – Adidas – Asics

10. SWOT Analysis Strengths Lots of product search options (color, size, brand, rating) Lots of product options Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers Release calendar keeps customers in the know when new shoes will be out

11. Weaknesses Small images and black background- boring and looks like any other website, also hard to read So much information can be overwhelming

12. Opportunities Harness energy of mobile shopping Keep utilizing social commerce, esp facebook pages Use product information videos more

13. Threats The Hip, young, crowd may be drawn more to a blog-like website like Finish Line Zappos and discount shoe websites with free guaranteed shipping

14. Finish Line Homepage

15. About Finish Line: Founded in 1976 Projected revenue 2012 $1,369(m) – Finish Line, Inc. reported annual 2012 earnings of $1.56 per share on 03/1/2012 July 1999 Finish Line records its first online sales. 656 locations

16. Shopping for womens shoes

19. Search Engine- Red running shoes