1. Corporate Fundraising John Baguley, Chair, Group IFC www.groupifc.com

2. Changing the world - one client at a time.

3. “Fundraising is a passionate, caring and critical profession that has a love for building a better world.”

4. Why Corporates Give Marketing - ROI Policy / Trust
CEO / Chair / Owner decides

5. Marketing Sponsorship Advertising Campaign support
Who will be reached?
How many people?
When?

6. Why corporates give money
Their brain tells them to give…
Their heart confirms the decision.
Their competitors do it?

7. Sponsorship EVENTS Dance / concerts /auctions
Sponsored walks / runs etc
1. Reebok & Amnesty
2. Bonhams / champagne
3. FoE & Body Shop

8. Gifts in Kind For example: Perishables Ends of line Returns Recession
Supermarkets & Foodbanks
Diesel & Freedom from Torture
Waterstones & FFT
Bloomberg & BCA

9. Corporate Social Responsibility
Narcos
CSR policy online
-US Corporate CSR
-UK CSR
-European CSR
Corporate Trusts

10. Scaling up the relationship
Face to Face.
Who takes responsibility?
Over time.
Prove impact.
Thank again…
Ask again…
Appropriate significance.

11. Strategy and Innovation in Fundraising
Set the long term agenda…
Resource fundraising properly.
Adapt to change and innovate…
Grow income from different sources…
Fundraising is everyone’s responsibility…

12. Fundraising in hard times
It is always hard times!
Don’t cut the fundraising budget.
Talk to consultants…
Fundraisers should be heroes.
Talk to your donors!

13. Next steps… Develop your goals and timetable.
Research local & national companies.
Check your competitors.
Develop your case for support (CFS).
Visit / meet the decision makers.
Apply to corporate trusts.
Get going – over communicate…

14. John Baguley, Chair, Group IFC www.groupifc.com
QUESTIONS?
John Baguley, Chair, Group IFC

15. International Fundraising Consultancy - Winning Awards
Best Strategic / Fundraising Consultancy