1. 4Frenzy
Expanding prep coverage to grow audience, revenue and community engagement

3. What we did ‘High School Football Frenzy’ became ‘4Frenzy’
Expanded to all sports seasons
Added dozens more categories
Engaged thousands more people
Laid the foundation for events, trade shows, apps, podcasts – a new digital brand

4. Playbook
Second Street
Hire! (Really!)
IRL
Social play

6. Second Street Ballots

7. Results Four title sponsors $400K in revenue 160K PVs 5K emails
TV segments

8. Thanks!