1. Body Power The challenge What we did The results Body Power Expo 2017
The BodyPower fitness event in Birmingham wanted to drive ticket sales to their upcoming expo by reaching an active audience likely to attend fitness events.
What we did
For the second year running, they utilised our gym D6’s and 6-sheets within the West Midlands and Central catchment areas, driving local gym goers onto their website to purchase a ticket.
The results
The 2017 show saw an increase of over 5% in visitor numbers!
Environment: Gyms
Media: Digital/6-sheet
Campaign: Regional