1. 3.01 Identify Revenues in Sports and Entertainment Marketing

2. Budgets
Budgets are projections of revenues and expenses for a business over a period of time.
Budgets are continually revised.

3. Revenue Money coming into a business.
Financial resources must be secured for businesses to be successful.
Facility managers can increase revenue through food and beverage services, luxury boxes, special seating and parking.

4. Revenues Include: Advertising, including sponsorships.
Investors are a source of money for professional teams. Investors may be silent.
Sales of official broadcasting rights.
Sales of official merchandise.

5. Revenues Include (Continued):
Percentage of sales from broadcast media commercials.
Sales of tickets:
Permanent seat license (PSL)
Season tickets
Teams divide individual ticket sales, merchandise and television revenue
Lifetime Ticket Rights (LTR)
Secondary events: pre or post events.

6. Public Avenues for Securing Financing
Hospitality tax is levied against hotel rooms, car rentals, and at certain venues.
Property taxes are levied against personal property (land, houses, automobiles).
Food and beverage tax is levied against prepared food.
Ticket tax is levied against event tickets for the purpose of improving facilities.
Municipal bonds may be sold. (Public funding through city taxes/referendums)