1. Cisco Confidential 1 C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. BDM, Commercial Sales EMEAR Brooke Lutz

2. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Strengthen the Partner Led community by hosting an annual event which recognizes the best individuals of the partner community. Accelerate our mid market growth. Continue to build on the momentum from last years event. Increase our partners mindshare and loyalty. Objective

3. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Airport meet and greet. Sedan transfer to hotelAirport meet and greet. Sedan transfer to hotel Check-in at hospitality area; light snacks and beverages servedCheck-in at hospitality area; light snacks and beverages served Afternoon at leisureAfternoon at leisure Welcome cocktail reception, mingle with Cisco ® executivesWelcome cocktail reception, mingle with Cisco ® executives Breakfast at leisureBreakfast at leisure Half day conference- Cisco executive presentations and feedback opportunityHalf day conference- Cisco executive presentations and feedback opportunity Group lunchGroup lunch ActivityActivity Awards DinnerAwards Dinner Breakfast at leisureBreakfast at leisure Half day conference- Cisco product updates and partner best practice sharingHalf day conference- Cisco product updates and partner best practice sharing Group lunchGroup lunch ActivityActivity DinnerDinner Breakfast at leisureBreakfast at leisure Free time before airport pickupFree time before airport pickup Check outCheck out Destination: Dubai Hotel: Waldorf Astoria Palm Jumeirah DAY4DAY4DAY3DAY3DAY2DAY2 DAY 1 EMEARAPJCAMERICAS

4. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 CriteriaCentralEmergingNorthSouthUKI PSR- Product MBO 1 Attainment (Rank 1-5) 5 Small 5 Medium 5 Large 5 Small 5 Medium 5 Large 5 Small 5 Medium 5 Large 5 Small 5 Medium 5 Large 5 Small 5 Medium 5 Large PSR- Service MBO 2 Attainment (Rank 1) 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large Company Sponsor- Product MBO 1 Attainment (Rank 1) 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large 1 Small 1 Medium 1 Large Partner Marketing Champion- Co marketing contribution of SQL 1 PMM 110 Winners Partner Size is based on the annual MBO 1 Target Small = <$1m Medium= $1-$3m Large= >$3m

5. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 75 Partner Sales Representatives (PSRs): Partner overachievement of Partner Plus Product MBO 1 from October 27-July 26 (Ciscos fiscal Q2 to Q4). Partners achieving the highest percentage over target will win a place. Places will be split between theatre and graded in terms of target size: <$1m Small Partners $1-3m Medium Partners >$3mLarge Partners WINNING PARTNERS WILL BE SELECTED AND PARTNER MANAGEMENT WILL NOMINATE THE INDIVIDUAL THEY WISH TO ATTEND

6. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 15 PSRs (Services) Selection: Services PSRs will be chosen based on their Company MBO 2 achievement. Partner overachievement of Partner Plus Product MBO 2 from October 27-July 26 (Ciscos fiscal Q2 to Q4). Partners achieving the highest percentage over target will win a place. Places will be split between theatre (3 per theatre) WINNING PARTNERS WILL BE SELECTED AND PARTNER MANAGEMENT WILL NOMINATE THE INDIVIDUAL THEY WISH TO ATTEND

7. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 15 Partner Plus Company Sponsors or Second Nominee: Company Sponsors will be chosen based on their Company MBO1 achievement. -The top 15 partners (3 from each theatre, 1 Small, 1 Medium, 1 Large Partner) will earn an extra place to the event. They can chose to send the Partner Plus company sponsor or another person of the sales, technical or marketing team. WINNING PARTNERS WILL BE SELECTED AND PARTNER MANAGEMENT WILL NOMINATE THE INDIVIDUAL THEY WISH TO ATTEND

8. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 5 Partner Plus Marketing Champions Company Sponsors will be chosen based on co-marketing contribution to Sales Qualified Leads -1 per theatre and will be rewarded based on their contribution to SQL as a % of their total commercial bookings WINNING PARTNERS WILL BE SELECTED AND PARTNER MANAGEMENT WILL NOMINATE THE INDIVIDUAL THEY WISH TO ATTEND

9. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Only FY14Q2-Q4 targets/activity will be considered Partner must be enrolled in Partner Plus Winners will be measured at company level only. Individuals attending will be nominated by the Company Sponsor or other Senior Management at the partner. Partners must have a complete PPC profile Candidates must hold a relevant job role in PPC to be eligible PSR winners must take the Sales Acceleration and Leveraging Business Intelligence for Growth assessments via COLT

10. C97-726833-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Winners Circle- Key Dates 18 th December- field launch 19 th December (if approved) Launch and first Leaderboard Upload (via email, iwe, P+ newsletter, twitter, LinkedIn) Monthly- Leaderboard update on Cisco Rewards 26 th July- Incentive Period Closes 30 th July- Company Winners Announced (via email, PPC, Cisco Rewards, Sean internally) 4th August- Registration Site Opens 13-16 th October- Event

11. Thank you.