3. Discussion Questions:
Why do you think sports marketers are focusing so much on social media initiatives as part of their marketing strategies?
Are you surprised that 81% of sports fans turn to the Internet for their sports news? Where do YOU get your sports & entertainment news from?
Which statistic(s) from this report surprised you the most? Why?

4. Discussion Questions:
Are you active with any social media platforms while watching a sporting event or entertainment event such as the Grammys? If so, which one(s) do you prefer?
Why do you choose to engage in social media during a game or event?
What types of social media campaigns do you think we’ll see during March Madness? What about the Olympic Games this summer?