1. READERSHIP RESULTS Q2 2018 to Q1 2019 Apr 2018 to Mar 2019
EMBARGOED UNTIL NOON
20th June

2. 477,000 862,000 THE NEW ZEALAND HERALD READERSHIP
AVERAGE ISSUE READERSHIP UP & UP
477,000
Kiwis read the NZ Herald on a typical day
862,000
Kiwis read the NZ Herald over a week
AIR up 24,000 readers (+5%) vs Previous Release
AIR up 18,000 readers (+4%) vs Year Ago
Weekly Coverage up 51,000 (+6%) vs Previous Release
Source: Nielsen CMI Q – Q AP15+

3. NEW ZEALAND HERALD BRAND AUDIENCE
BRAND AUDIENCE STILL CONTINUES TO RISE
Daily brand audience 1,098,000
+4.5% year on year
Weekly brand audience
1,718,000
+3% year on year
Source: Nielsen CMI Q – Q AP15+

4. METROPOLITAN NEWSPAPERS
THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY
Dom Post & The Press has declined since YOY and ODT has seen a slight increase.
ALL metropolitan newspapers are seeing increased vs previous period.
Source: Nielsen CMI Q – Q AP15+

5. NZH READERS ACROSS THE WEEK
ALL WEEKDAYS ARE UP
Source: Nielsen CMI Q – Q AP15+

6. THE WEEKEND HERALD OVER HALF A MILLION READERS FOR THE LAST 5 RELEASES
Source: Nielsen CMI Q – Q AP15+

7. +10,000 vs Previous Period (up 3%)
THE WEEKEND PROPOSITION
NOW REACHING OVER 600,000 READERS
614,000
Combined Weekend Herald/Herald on Sunday Readers who are engaged for 1.5 hours across the weekend
Weekend Mag - Canvas
310,000
+10,000 vs Previous Period (up 3%)
+17,000 vs Last Year (up 6%)
Source: Nielsen CMI Q – Q AP15+

8. HERALD ON SUNDAY
STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY
A combination of SST and Sunday News reaches 267,000 – still 57,000 readers behind the HoS
Herald On Sunday has 61% share of the Sunday Market
Source: Nielsen CMI Q – Q AP15+

9. THE ENGAGEMENT STORY 465,000 40mins 50mins 540,000 44mins 324,000
THE NEW ZEALAND HERALD BRAND
40mins
Reading the Mon-Fri Herald
50mins
Reading the Weekend Herald
44mins
Reading the Herald On Sunday
59% visited nzherald.co.nz in the last month
24% read content on NZ Herald app
58% visited nzherald.co.nz in the last month
56% visited nzherald.co.nz in the last month
26% read content on NZ Herald app
465,000
Average Issue Readership
(Mon-Fri)
540,000
Readership
324,000
Source: Nielsen CMI Q – Q AP15+

10. MAGAZINES TRENDING UPWARDS
ALL MAGAZINES UP YEAR ON YEAR
Up 12% YOY
Up 18% YOY
Source: Nielsen CMI Q – Q AP15+

11. TRAVEL COMBINED TRAVEL READERSHIP CONTINUES UPWARDS 392,000
+39,000 vs Previous Period
Tues & Sun Travel
392,000
+37,000 vs Previous Period
Source: Nielsen CMI Q – Q AP15+

12. THE NEW ZEALAND HERALD SECTIONS
PROPERTY READERSHIP HAS INCREASED YOY
Source: Nielsen CMI Q – Q AP15+
The Business as a section, Super Sport as a section, Driven Wed & Sat, Herald Homes Wed & Sat, Commercial Property Wed & Sat.

13. REGIONAL DAILIES NZME REGIONALS REACH 244,000 ACROSS THE WEEK
Source: Nielsen CMI Q – Q AP15+

14. 1,023,000 REACHING OVER A MILLION NORTH ISLANDERS EVERY WEEK
Across a week, NZME daily newspapers* reach
1,023,000
people (34% of North Islanders aged 15+)
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

15. 1,023,000 readers (weekly reach)
MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED +
1,023,000 readers (weekly reach) =
The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times =
911,000* readers (weekly reach)
Source: Nielsen CMI Q – Q Base: 15+
*Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

16. GROWING READERSHIP YEAR ON YEAR
Source: Nielsen CMI Y/E Q – Y/E Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

17. THE KEY POINTS
1. THE NZ HERALD Daily brand audience has risen YOY, TO 1,098,000 AND WEEKLY BRAND AUDIENCE HAS INCREASED TO 1,718,000
2. NZ HERALD AVERAGE ISSUE READERSHIP IS UP 18,000 YEAR ON YEAR TO 477,000
3. THE WEEKEND HERALD READERSHIP HAS REMAINED ABOVE HALF A MILLION FOR FIVE CONSECUTIVE RELEASES AND IS NOW 540,000 up 5% Y-O-Y
4. Across a week, our daily* newspapers (print) reach more than a million kiwis 1,023,000 (more than our competitors combined)
5. HERALD ON SUNDAY REMAINS THE BIGGEST SUNDAY NEWSPAPER (MORE READERS THAN THE SUNDAY STAR TIMES AND SUNDAY NEWS COMBINED)
6. ALL magazines have INCREASED YEAR-ON-YEAR, with Tues/SUN combined travel gaining 24,000 more readers
7. THE NEW ZEALAND HERALD ON A MONDAY HAS INCREASED READERSHIP WITH 43,000 MORE READERS Y-O-Y
Source: Nielsen CMI Q – Q Base: 15+