1. PROPERTY OF PIMA COUNTY JTED, 2010
Marketing
Introduction
Think of a product that you would need information about before you purchase. Why do you need the information?
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PROPERTY OF PIMA COUNTY JTED, 2010

2. PROPERTY OF PIMA COUNTY JTED, 2010
Objectives
Define processes for customer buying decisions.
List processes for customer buying decisions.
Explain processes for customer buying decisions.
Analyze customer buying decisions.
Explain to your partner in your own words today’s goals.
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PROPERTY OF PIMA COUNTY JTED, 2010

3. PROPERTY OF PIMA COUNTY JTED, 2010
Concept Definition Map
What is it like?
Word or Concept
What is it like?
Example
Real world use
Example
Other words that go with it
Definition in Your Own Words 3
PROPERTY OF PIMA COUNTY JTED, 2010

4. PROPERTY OF PIMA COUNTY JTED, 2010
Decision Making Cards
Listen to the type of product. Select your card. Prepare to share. 4
PROPERTY OF PIMA COUNTY JTED, 2010

5. PROPERTY OF PIMA COUNTY JTED, 2010
Analyzing Customer Behavior
Review magazine and fill in data.
Based on magazine data, make assumptions on customer data and behavior.
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PROPERTY OF PIMA COUNTY JTED, 2010

6. PROPERTY OF PIMA COUNTY JTED, 2010
Complete the sentence
Take out a piece of paper and complete the following sentences:
I now understand . . .
I would like to know more about . . .
I need more help with . . .
I could teach someone else to . . .
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PROPERTY OF PIMA COUNTY JTED, 2010