1. Share of total adspend by medium (%)
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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2. UK adspend by medium, 2015 (Estimate)
£m, where total UK adspend is £19.7bn
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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3. Mobile as a % share of total internet adspend
Total internet value in brackets
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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4. TV adspend by medium, 2015
£m (Note: ‘Other’ includes interactive fees and pub TV)
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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5. UK adspend by product category, 2015
% share, where total Nielsen adspend is £10.9bn
Source: Nielsen; AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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6. Growth in UK adspend by medium, 2015
Year-on-year % changes vs. 2014
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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7. UK adspend 2016 (forecast)
£m, year-on year % change vs in brackets adspend is £20.8bn
Source: AA/Warc UK Expenditure Report
Extracted from Adstats: UK adspend forecast
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