1. A Tool for Audience Analysis
Myers-Briggs Profile
A Tool for Audience Analysis
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2. 1. Orientation A tool for understanding differences
A tool for shaping messages
A tool for predicting potential concerns
Focus on the thought process, not the results
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3. 2. Cautions Like any tool, we are making tradeoffs
reification
hardening of the categories
Scores are not good or bad, only different
Scores may be mistaken
There are alternative classification systems
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4. 3. Administration Take the in-class version
Take the extended version in counseling center
Take the web version
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5. 4. Historical Perspective
Carl Jung
1950’s developed by Myers & Briggs
Widely used today
Certification process
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6. 5. Interpreting your scores
Extrovert vrs. Introvert (Energy)
Sensing vrs. iNtuition (Perception)
Thinking vrs. Feeling (Judgment)
Judgment vrs. Perception (Living)
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7. Extroverts & Introverts
Social
Expressive
Many
Broad
Interaction
Outward
Act – Speak - Think
Introverts
Private
Quiet
Few
Deep
Concentration
Inward
Think - Speak
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8. Sensors & iNtuitors Sensing Facts Experience Present Practicality
Enjoyment
Realism
Using
Intuitors
Possibilities
Novelty
Future
Aspiration
Development
Idealism
Changing
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9. Thinkers and Feelers Thinking Analyzing Objective Logical Criticism
Onlooker
Decides on principle
Long-term view
Feelers
Sympathizing
Subjective
Personal
Appreciation
Participant
Decides using values
Immediate view
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10. Judgers and Perceivers
Close
Decide
Structure
Organize
Firmness
Control
Perceivers
Open
Explore
Meander
Inquire
Flexible
Spontaneity
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11. 6. What are the outward signs of type
Office
Speaking Style
Nonverbals
Job duties
Responses to situations
Principle – Look for multiple cues
License Plate?
Quiz
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12. 7. Adapting your comm. style
Channel choice (oral vrs. Written)
Data presentation
Process descriptions
Expectation management
Content/relationship orientation
Timing
Abstraction levels
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13. Comm. With Extroverts Sign Talk-Think-Talk Like action
Uncomfortable with silence
Likes groups
↑Talk ↑Energy
So What?
Be energetic, enthusiastic
Use agenda to control discussion
Avoid assuming that talk = commitment
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14. Comm. with Introverts Sign Think-Talk-Think Thoughtful
May appear aloof
Don’t like to be interrupted
↑Talk ↓ Energy
So What?
Avoid lots of ???
Allow thinking time
Provide time to write
Distribute agenda before meeting
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15. Comm. with Sensors Sign Ask for specifics Present time focus
Likes order in arguments
So What?
Show steps, process
Provide facts, figures, evidence
Be direct
Present tangible objects, documents
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16. Comm. with iNtuitiors Sign Looks for big pixs, relationships
Works in bursts
Has a future focus
Culls out details
So What?
Show main idea
Avoid details
Emphasize possibilities
Let them dream
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17. Comm. with Thinkers Sign Leery of psychology Objective
May appear unemotive
Wants to hear both sides of story
So what?
List pros and cons
Present emotions as facts to be weighed in decision
Be concise
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18. Comm. with Feelers Sign Avoids conflict
Concerned with personal relationships
So what?
Get to know them personally
Talk to person b4 biz
Watch how you say things
Talk about impact on people
Be careful when offering criticism
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19. Comm. with Judger Sign Organized ♥ lists ♥ Office Max So What?
Show timetable
Avoid surprises
Allow prep time
Show that you will follow-through
Meet deadlines
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20. Comm. with Perceiver Sign Creative Easily distracted
Appears “flighty” at times
Doesn’t like routine or rigid structure
So What?
Provide options
Allow things to flow
Allow time to explore new ideas and complexity
Tolerate tangential discussions
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21. 8. Using M-B as AA tool Lion approach Dual track Divide/conquer
Majority rule
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22. 9. Translations Employees are dissatisfied. T & F
Employees need to give $ to United Way. E & I
Employees need to come to a communication seminar. S & N
The new project will be operational on January 1. J & P
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23. The Next Level
Group
Fact
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