1. How Lodi Wines Relate to
The Big Picture of California Wines

2. Boomers and Traditional Media
JIM GORDON
Editor at Large, Wine Business Monthly
Millennials and Social Media
JENNIFER ESTEVEZ
Founder, OMvino

3. Where Lodi Fits, IMHO
What’s in a Name? Lodi’s Brand Status A Critic’s View Are You Reaching the Media? Gas – Food - Lodging

4. What’s in a Name?

5. Lodi’s Brand Status
Viz a viz:

6. Lodi’s Top Wines A Wine Enthusiast’s View

7. Zinfandel Is Here To Stay

8. Pushing Sweetness in Chard

9. Cabernet Sauvignon --When Structured

10. Rooting for Underdog Whites (& Reds)

11. Are You Reaching the Media?
Provide samples and prices
Your website is a resource for us
Your story
Bios
High-rez photos
, but not too much

12. Give Us Good Hooks Human interest angles for consumer pieces
Food, travel, culture angles
Vertical tastings?
Use the sub AVAs
Save some old vines

13. Gas – Food - Lodging Luxury prices require luxury experiences
More lodging with ambience and amenities
A second destination restaurant/hotel
Farm to table angles?

14. Jennifer Estevez
Founder, OMvino

15. Lodi, Millennials & Social Media
Lodi Today Trade vs. Consumer Social Media = Guerilla Marketing

16. Lodi Today
The age old question: Is it for love or is it money? Pushing boundaries or playing it safe? VS

17. Lodi Today International grape variety Influx & passion projects
Historic vineyards vs. high production vineyards

18. Trade vs. Consumer Opinion
IF they know, they love it.
Consumer
They feel safe here – Why?
reasonable price

19. Trade vs. Consumer Opinion
Sommeliers are the story tellers for the Millennial consumers

20. Somm Favorites

21. Consumer Favorites

22. Social Media = Guerilla Marketing
Larger production brands have traditionally had more power, bigger presence & visibility because marketing = $$$ TALK

23. BUT the tide is shifting: Why?
Social Media = Guerilla Marketing
BUT the tide is shifting: Why?
Social Media is free or low cost & its easy to learn/ teach yourself the basics

24. Social Media = Guerilla MarketingVS
The first look at your business is key!
We live in a fast paced visual world

25. Social Media = Guerilla MarketingVS
95% of Millennials use some form of social media

26. Social Media = Success
Influencer marketing is one of the fastest growing fields of advertising
Easier to promote wine club releases & events
Organic brand awareness & WOM advertising

27. Building Millennial Brand Awareness
MORE:
Educational sommelier trips & tastings
Experiential consumer events
Influencer events

28. Looking to the Future Strike a balance between quality & quantity
Preserve old vines
Showcase aging potential

29. Jim Gordon – Jgordon@winebusiness.com
Jennifer Estevez –