1. HomaSeat: The Modern Eco-Lounge Chair
Connie Zhong - Kartik Sonavane

2. The Chair - Lounge Chair, made for Comfort and Relaxation
- Modern Character
- Clean Look
- Relieves stress

3. Sales - 4 ft x 8 ft Homasote Board: $22, Sq Foot: $0.69
- Estimated Material Cost of HomaSeat: $257
- Estimated Price: $325
- Average Price of Lounge Chair: $410
- Profits:
About $25 per HomaSeat Sold
- $5 Donation to Enviro. Org. ex: Energy & Environmental Research Center (EERC)

4. Sales - Modern Furniture Markets - Furniture/Decor Stores
ex: AllModern.com

5. Sales - Endorsement by Brooke Shields - Furniture designer
- Popular in LA-Z-BOY
commercials

6. Target Population - Designed for ages 30+ - Eco-Friendly/Enviro
- Stressed or Tired
- Those wanting comfort/relaxation

7. Target Population - Most heights and weights under 350 lb
- Max weight is 350 lbs
(Approximated by Homasote Board Strength)
- Recommended height for customer: 5 feet 6 in

8. Target Population

9. Design - Assembly in parts - Instructions on assembly
- Stability in legs and back
- Cushion on top to be soft and comfy for comfort
- Chair can also be used as basic structure for other seat types

10. Prototype Development
- First design was indoor chair
- Wasn’t very comfortable or attractive

11. Prototype Development
- Second design was relaxing outdoor chair
- Weatherproofing needed
- Sprays cost too much

12. Prototype Development
- Third design was drawn
- Some changes in chair,
More comfort due to curvature in chair.

13. Prototype Development
- First, the sides were cut out
- Sanded to be equal, using power-sander

14. Prototype Development
- One side piece was cut out as a template, used to make the actual parts with different shapes.
- Some adjustments were made (size, appearance, by sanding and cutting)

15. Prototype Development
- Process of creating intermediate parts
- Boards were measured and cut into 6 parts for connecting side and middle frame parts

16. Prototype Development
- Notches cut out in middle piece
- Bars inside also cut
- Bars then were nailed to the piece

17. Prototype Development
- The sides were nailed and glued
- Back Board and bottom board are screwed in

18. Prototype Development

19. Prototype Development
- A cushion is nailed on the top
- Cushion is sewed felt with cotton stuffing

20. Advertising - EPA certified
- Eco-friendly customers, increase in market
-’Money saving, and Eco- friendly’ advertising slogan.

21. Advertising
homaseat

22. Advertising - Web advertising - Private website ex. HomaSeat.com
- Ads in Home Furniture/Decor Stores
ex. Bob’s Furniture/Al
- Not appealing if on tv
- “As Seen On TV” advertisements over exaggerated

23. Advertising - Personal features - Cushions are different colors
- Colors of cushions include:
- Red, blue, light blue, orange, and green
- Colors can be changed to customers’ taste

24. Competitors - Competitors are eco- friendly companies
- HomaSeat would be superior to competitors in price + quality
- Examples : Chairigami, Inmod (modern eco- friendly furniture)

25. Thanks.
Any Questions?