1. Research Methods history
It is actually way more exciting than it sounds!!!!

2. Psychology What is it? the study of behaviors and mental processes
Do our feelings always match our behaviors?
If you call me stupid, I may feel sad inside.
But I will still act tough.

3. Psychology in the NEWS

4. History of Psychology
Although the science of Psychology started in the late 1800’s, the concept has been around a lot longer.
There was evidence of trephination (cutting holes into a skull to let evil spirits out) back in the stone age.

5. Wilhelm Wundt
opened the first psychology laboratory at the University of Leipzig (c. 1879)

6. Wave One: Introspection
Started with William Wundt’s first psychological laboratory and his concepts of introspection and structuralism.
William James wrote the first Psychology textbook.
In reality, these ideas do not have much impact on how psychologists think today.

7. Why do we have to learn this stuff?
Psychology is first and foremost a science. Thus it is based in research.
Before we delve into how to do research, you should be aware of three hurdles that tend to skew our logic.

8. Hindsight Bias intro only
Monday Morning Quarterbacking!!!
The tendency to believe, after learning the outcome, that you knew it all along.
After the Chris Brown/Rihanna incident….my wife said she knew Chris Brown was a violent kid!!! Did she really?

9. Overconfidence We tend to think we know more than we do.
82% of U.S. drivers consider themselves to be in the top 30% of their group in terms of safety.
81% of new business owners felt they had an excellent chance of their businesses succeeding. When asked about the success of their peers, the answer was only 39%. (Now that's overconfidence!!!)

10. Figure 4. 1 How Do You Know What to Believe
Figure 4.1 How Do You Know What to Believe? Blair-Broeker and Ernst: Thinking About Psychology, Second Edition Copyright © 2008 by Worth Publishers 10

11. Types of Descriptive Research start @ 2:04
The Case Study
The Survey
Naturalistic Observation

12. Case Studies An indepth picture of one or a few subjects.
Tells us a great story…but is just descriptive research.
Could it be that your case is atypical?
The ideal case study is John and Kate. Really interesting, but what does it tell us about families in general?

13. Survey Method Cheap and fast Need a good random sample
Low-response rate
People Lie
Wording Effects

15. --the problem with surveys (examples of the wording effect)
“ignorant” of what is being asked:
(from the Louis Harris Poll taken at New York’s American Museum of Natural History)
77% interested in plants/trees ; 39% botany
48% fossils; % in paleontology
42% rocks/minerals; 53% geology
Lie: exit poll 52/48; opposite
Interviewer: white: 62; black: 46
Framing of question: H Clinton/Perdue

16. Naturalistic Observation
Watch subjects in their natural environment.
Do not manipulate the environment.
The bad is that we can never really show cause and effect.