1. Flexible Admission Pricing
Prosac Meeting Tues June 4

2. Proposed Flexible Pricing
Allow Adjustments to Non Resident Regular Rates
Increases of up to 50%
Decreases of up to 25%
Applies to Four Major Tourist Locations
Japanese Tea Garden
Conservatory of Flowers
Botanical Gardens
Coit Tower Elevator (viewing of murals is free)
Does not apply to SF Residents
Does not apply to Non Resident Seniors or Youth

3. Reasons For Proposal Congestion Pricing
Certain locations have major congestion at peak times
Coit Tower Elevator – long lines in the middle of the day and short lines in the mornings
Tea Garden – much more congested later in the day.
Provides ability to encourage attendance at off peak times.
Dynamic Pricing Provides Flexibility
Reduce price for inclement weather
Adjust for peak demand times
Adjust for times when part of the site is shut down or for special installations

4. Current Adult Non-Resident Fee Nonresident Visitors Per Year
Fees Impacted
Tourist Location
Current Adult Non-Resident Fee
Nonresident Visitors Per Year
Botanical Gardens
$9.00
174,000
Conservatory of Flowers
127,000
Coit Tower Elevators
143,000
Japanese Tea Garden
402,000
Maximum Increase: $4.50
Maximum Decrease: $2.25
Not impact Child and Senior Fees which currently range from $2-$6

5. Comparative Fees New York Botanical Garden $28 weekends/$23 weekdays
Brooklyn Botanical Garden: $15
Empire State Building Elevator: $26 value/$40 regular
Missouri Botanical Garden: $14
Atlanta Botanical Garden: $21.95
Dallas Arboretum: $15
Portland Japanese Tea Garden: $18.95
Philadelphia Japanese Tea Garden: $12
Phoenix Botanical Garden: $24.95-$29.95
Richmond, Virginia Botanical Garden: $13
Santa Barbara Botanical Garden: $14
Seattle Space Needle: $32.50 to $37.50 (summer pricing)
Our Venue Fees: Base: $9, Maximum $13.50, Minimum $6.75

6. Implementation Important to Clearly Describe and Publicize in Advance
Possible Implementation
$8 Early Bird Price: 9 am to 10 am
$9 Off Peak Price: 11 to 12 or after 3 pm
$11-12 Peak Price 11 to 3
Alternative Implementation
Higher Summer Pricing
Tourists Can Plan Trips Based on Information
Rain Day Discounts Possible
Implementation Will Be Cautiously Done and With Notice of Any Increase
All Fee adjustments must be approved by the General Manager or his designee

7. Next Steps
Approval of Board of Supervisors- Budget and Finance