1. This discussion focuses on For-Profit Corporations (but there are similarities in not for profits)
Largest and most innovative part of any free society’s economy
They represent primary delivery systems of goods, jobs, services, etc
Their original mission as they evolved was simply to acquire wealth

2. Chief Executives and choices
Who Do CEO’s Answer To?

5. Boards Can Fail in their Duty – lately there have been numerous examples of ceo fails
However, today’s CEO may choose a socially responsible path for his or her company.
The choices generally fall under 3 broad types: ethical, altruistic, and strategic

6. Ethical – “We will do it because it is right”
“Purest” Form – Often directly represents leaders’ philosophies and values statements
From having the best employee benefits to the championing of education and the environment, such companies are often credited with stellar moral practice

7. Altruistic Mondo’s Coffee House in Chico
Involves philanthropy and underwriting initiatives
Greyston Bakeries – “Putting People First”
Microsoft’s Commitment to Accessibility
Mondo’s Coffee House in Chico

8. Strategic – Doing well for our business means doing good things
Sometimes perceived as self-serving
Generates positive feelings for company and engenders loyalty, such that fiduciary goals are most likely to be met
Strategic – Doing well for our business means doing good things

9. Question about motivation
Ethical Altruistic Strategic