1. ALL IN STRIDE Business Concept Erin Hutchinson
There has to be an easier way…
ALL IN STRIDE Business Concept Erin Hutchinson

2. Value Proposition
All In Stride offers superior products to simplify owning, caring for, training and showing horses for active women equestrians.

3. Opportunity $11 billion in annual spending on equestrian sports!
Equipment used today was invented in the 16th century
Show equipment
Heavy
Unorganized
Large
Inefficient use of space

4. Features and Benefits Easy to carry, longevity saves
Light weight, durable plastic materials
Professional, clean appearance
Stackable
Equipped with wheels
Easy to carry, longevity saves
replacement costs
Status symbols, associated
with prestige
Maximizes storage space,
organizes
Easy of transport, saves
energy and time

5. Target Market Catalogs and Tack Stores Consumer market 90% women
30-50 years old
Income $50,000- $200,000
Emotional decision makers
Buying decisions
Advice of trainers and instructors
Trends or fads

6. Competitive Positioning
Organizing Ability
All In Stride
Dovers
Affordable Price
Baker
Braly

7. Profitability Product Price Range $50-$600 COGS Gross Profit
70% of Revenue
Gross Profit
30% of Revenue
YEAR 1 YEAR 2 YEAR 3 YEAR 4

8. All In Stride’s Competitive Advantage
Marketing
well-known horse trainers and clinicians for product endorsements
The design of the products
focus on organization, maximize space
ease of transport
simplification, utility