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Executive Communications Planning
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8/2/ :13 AM Executive Communications Planning
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Influencers Preferred senders of change messages Microsoft Office365
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft Office365 8/2/2019 Influencers Preferred senders of change messages
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Executive sponsor communications
CIO Supporting Sponsors Employees Key messages Outline the project’s 5 Ws (who, what, when, where, why) and how How will organization benefit Calls to action for supporting sponsors Highlight resources to support transition Key messages Outline the project’s 5 Ws (who, what, when, where, why) and how How will end users benefit Calls to action for staff: start and stop behaviors Highlight resources to support transition
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Executive sponsor communications (to-supporting sponsors)
Key messages Outline the project’s 5 Ws (who, what, when, where, why) and how How will organization benefit Calls to action for supporting sponsors Highlight resources to support transition Formats SharePoint news posts Leadership meetings – beyond IT Newsletters – senior execs Other channels – which resonate with staff
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Communications - Executive Sponsor to supporting sponsors
Outline project 5 W’s (who, what, when, where, why) and How Overview how organization will benefit Calls to action for supporting sponsors: Communicate to end users about the change and new behaviors and that they support it Actively and visibly support new behaviors – such as informing their organization via SharePoint news, and encourage their teams to do the same Highlight resources to help their teams get ready Timing – prior to Executive sponsor communications to all employees
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Sample: A SharePoint news post from the CIO
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8/2/ :13 AM Sample: A SharePoint news post from the CIO New Employee Onboarding is easier now! We’re excited to announce the launch of our new employee onboarding site, a one-stop shop for everything you need on Day One. Read more in the following SharePoint news post on how we plan to promote new ways of working together. <Insert name here>, CIO
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What is happening—and why?
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8/2/ :13 AM What is happening—and why? Company is standardizing on SharePoint to build our modern intranet experience. It’s already available to you now. We will inform and engage people by connecting them with the resources they need to do their jobs and fostering open conversations We will automate repetitive tasks, like moving data, sending updates, or getting approvals
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Executive sponsor communications (to-employees)
CIO Prior to Launch Employees Key messages Outline the project’s 5 Ws (who, what, when, where, why) and how How will end users benefit Calls to action for staff: start and stop behaviors Highlight resources to support transition Formats Video SharePoint news Other channels – which resonate with employees
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Stop, Start, Continue Template
Microsoft Office365 8/2/2019 Stop, Start, Continue Template Outline new ways to work Stop Start Continue Reinforce new ways to work Awareness campaigns Sponsorship – leader of group/audience Reinforcement focused on new ways to work and ‘start’ behaviors
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Stop, Start, Continue Sample
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft Office365 8/2/2019 Stop, Start, Continue Sample Audiences Admins Leadership Road Warriors Knowledge Workers Behavior change outline: Stop, start, continue Stop Sharing documents and follow ups from meetings by Using paper notebooks Start Collaborate on shared documents via SharePoint team sites Sending organizational status updates by Sharing strategy and status with SharePoint news Sharing documents for input via Downloading key docs to desktop for remote access Storing key documents in OneDrive for access anywhere Using files share for documents Using paper note book Using OneNote stored in SharePoint for key notes
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