1. Analyzing Public Opinion
On Child Vaccinations

2. Information on Gallup, Inc.
Founded in 1935 by George Gallup
30 regional City Centers
Collects data in over 160 countries
Main office is in Washington, D.C.
Local offices in Omaha and Minneapolis

3. Information on Gallup, Inc. Continued…
“Gallup has more data and insights on the attitudes and behaviors of employees, customers, students and citizens than any other organization in the world.”
“We empower you to use data for real transformation. Through analytics and advice, we provide leaders with a road map for understanding and unlocking the full potential of individuals, teams and organizations.”

4. Polling Method Telephone poll conducted February 28 – April 1, 2015.
Random sample of 1,015 adults in all 50 states and the District of Columbia
Sample had a 4% margin of error with a 95% confidence level.
Telephone numbers selected using random-digit-dial methods.

5. Poll Results

6. Poll Results

7. Poll Results

8. Poll Results

9. Analysis of the Poll and Gallup
10% less of U.S. adults think getting children vaccinated is extremely important in 2015 compared to 2001.
What if they had conducted this poll with U.S. adults that have school-aged children rather than just U.S. adults 18 and older?
This poll was conducted after a fairly large measles outbreak that originated from groups of unvaccinated children.
Questions are arising with Gallup’s reliability with polling. In recent elections, Gallup’s polls have done worse compared to other top contenders. Some online polls have started showing more accuracy compared to telephone-based polls.

10. Sources http://www.gallup.com/home.aspx