1. Messages in Media

2. Company Logos Try to identify the logo without the name of the company
How can we INTERPRET them?

13. How were you able to identify these so easily?

14. Memorable Logos Unique (Nothing else like it) Simple
SAME LOGO EVERYWHERE (Consistency)
Memorable
Remarkability
Market Research
Design, shape, COLOUR!

15. What if it wasn’t memorable?

16. Too Boring: Mcdonalds M

17. Too Complicated?

18. Messages in the Media
How can we INTERPRET them?

19. FOX vs. CNN Both covering the SAME thing:
Possible Collusion between President Trump and Russia

20. CNN

21. FOX

22. Both of these are TRUSTED, MAINSTREAM News Stations
Why is the coverage so different?!

23. CNN Donars 87% Democrat 10% Republican
If they say bad things about the Democrats, then bye bye money!

24. FOX The OPPOSITE to CNN Mostly Republican donars
ALSO, there is a market for their bias!
Before FOX came around, the majority of news stations were biased towards the DEMOCRATS
REPUBLICANS had no where to turn for news!
FOX saw this opportunity, and swooped in to become the news station for Republicans

25. Overall FOX and CNN are the 2 biggest news companies in the USA
They are able to exist, because they have the COMPLETE opposite bias of each other!
Fighting = Rating, and Ratings = Money!

26. What other Life Experiences could result in a bias?

27. How do we ensure that WE get UNBIASED Information?

28. Bias in Beauty Standards

29. What do we notice from this Cover?

30. Obvious Characteristics
Tall
Long Legs
Slim
Perfect Skin (No acne etc.)
Nice hair, eyes etc
Expensive clothing and jewelry

31. What’s the Reality?

32. The Reality Hours of Makeup and cosmetics
Starvation (Possible Anorexia?)
Probably about 5% Body fat
14% to 30% healthy for women
Clothing and Jewelry out of price range (Probably not hers)
Professional model/ actress: She has no responsibility. All the time in the world to eat perfectly and stay in shape!
Photoshop!

33. What do we Notice from this cover?

34. Obvious Characteristics
Tall
Perfect hair/teeth
Perfect skin (no acne, etc.)
Big Muscles (abs!)
Athletic
Sports
Has time to do COOL things

35. What’s the Reality

36. The Reality Hours of Makeup and cosmetics, hair work
Probably about 2-3% Body fat
9% to 25% healthy for men
Most of us do not have the time or money to do “neat” activities such as surfing
Professional model: All the time in the world to eat perfectly and stay in shape!
Probably starving himself from food and water 3 days before the photoshoot
Photoshop!

37. How do these Beauty Standards Affect us?
ESPECIALLY young adults like yourselves!