1. MODULE I
COMMUNICATION

2. Communication
Communication is the transfer of information and understanding from one person to another person. It is a way of reaching others with facts, ideas , thoughts and values. --Keith Davis

3. Introduction Communication Communicare (latin) means to ‘share’
Sender Receiver
(Mutually accepted code of symbols , signs, speech, writing or signals)

4. Nature of Communication
Communication is a two way process.
Communication is an ongoing process.
Communication is Universal.
Communication is a social need.
Communication should be clear and concisely worded.

5. Process of Communication
Sender Receiver
IDEATION
ENCODING
TRANSMISSION
DECODING
FEEDBACK

6. Importance of Effective Communication
CORDIAL RELATIONS
QUICK DECISION MAKING
BENEFITS OF EFFECTIVE COMMUNICATION
LESSER MISUNDER-STANDINGS
OVERALL DEVELOPMENT & GROWTH

7. Try it … -The content of the communication is called… a. a message. b
Try it … -The content of the communication is called…  a. a message.  b. noise.  c. media richness.  d. jargon.

8. Try it….
To convert a message into groups of words, symbols, gestures, or sounds that present ideas or concepts is called: 
a. encoding.  b. feedback.  c. noise.  d. media richness.

9. Try it..
 ______________ is the process by which the receiver interprets the symbols used by the source of the message by converting them into concepts and ideas. 
a. decoding.  b. listing.  c. encoding.  d. none of the above.

10. Try it..
Communication is a ……………process.

11. Guess….??

12. Word of the day Envisage (verb) /ɪnˈvɪzɪdʒ,ɛn-/
Definition: To form a mental image of something
Synonyms: imagine, envision
Usage: Neha happily envisaged the day of her wedding, imagining all the details down to the icing on the cake and the bridesmaids' dresses.

13. THANK YOU..