1. Unit 13 Social Psychology Social Influence pt. 2
What do experiments on conformity and compliance reveal about the power of social influence? ….Behavior is contagious. We are natural mimics..called the chameleon effect.

3. Reasons for Conforming:
Normative social influence. Avoid rejection or gain social approval.

4. Informational Social Influence: When we accept others opinions about reality.

5. Conformity Studies
Adjusting one’s behavior or thinking to coincide with a group standard.

6. Obedience

7. Milgram Experiment
Social psychologist, Stanley Milgram: Situation powerfully influence people.
Obedience highest when: person giving the orders were perceived to be a legitimate authority figure, when authority figure was supported by prestigious institution, when victim was at a distance, no role models for defiance
Milgram's Obedience to Authority Experiment /3

8. More on Milgram…

9. Asch’s Study of Conformity

10. Asch’s Results
About 1/3 of the participants conformed.
70% conformed at least once.
To strengthen conformity:
The group is unanimous
The group is at least three people.
One admires the group’s status
One had made no prior commitment

11. Group Influence How do groups affect our behavior?

12. Social Facilitation: when you are good at something you do it even better when people are watching.

13. Social Loafing
Social Loafing: The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.
Sounds like group work to me  Video also includes a little door in the face 
SouthPark.mov

14. Deindividuation People get swept up in a group and lose sense of self.
Feel anonymous and aroused.
Explains rioting behaviors.

15. Effects of Group Polarization and groupthink

16. Group Polarization
Groups tend to make more extreme decisions than the individual.
For example, after a group discussion, people already supportive of a war become more supportive, people with an initial tendency towards racism become more racist and a group with a slight preference for one job candidate will come out with a much stronger preference.

17. Groupthink
Pt. 1 - Jonestown: The Life and Death of Peoples Temple
Group members suppress their reservations about the ideas supported by the group.
They are more concerned with group harmony.
Worse in highly cohesive groups.
Funny Elevator Psychology

18. Zimbardo’s Prison Study
Showed how we deindividuate AND become the roles we are given.
Philip Zimbardo has students at Stanford U play the roles of prisoner and prison guards in the basement of psychology building.
They were given uniforms and numbers for each prisoner.
What do you think happened?

19. Deindividuation People get swept up in a group and lose sense of self.
Feel anonymous and aroused.
Explains rioting behaviors.

20. Cultural Influence
The enduring behaviors, ideas, attitudes, and traditions shared by a group of people and transmitted from one generation to the next.

21. Norms: rules for accepted and expected behavior.

22. Personal space: the portable buffer zone we like to maintain around our bodies.