1. Yaffe Center Web Workshop B2B Panel - Top 10 Tips/Learnings September 20, 2002 Melody Alfather Pfizer Global Research & Development

2. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 2 About Pfizer Pfizer is a large, global pharmaceutical company with divisions including finance/marketing, manufacturing, central IT, and research & development (r&d). Within Pfizer Global R&D, there are departments including research (covering discovery, initial development, safety, and efficacy of drugs), development (covering clinical trials, additional safety & efficacy of drugs), and enterprise (covering enterprise-wide business applications for r&d). Each department has a central r&D informatics (IT) group working with it closely.

3. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 3 Pfizer Global Research & Development 4 main sites for r&d division: Ann Arbor, MI; Groton, CT; Sandwich, UK; La Jolla, CA. Many additional smaller sites in r&d including those in Japan, Germany, Canada, and France. Strategic technologies in use currently: J2EE (WebLogic application server), IDE (JBuilder), source code control (ClearCase), UML modeling (Rose), unit testing (JUnit), data modeling (ERWin), business process modeling/integration (WebLogic Integration Suite), data warehousing mapping (Informatica), etc.

4. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 4 About Panelist Melody Alfather - Associate Director of Technology Planning & Architecture - Ann Arbor Labs, Research Informatics Been with Pfizer for 3 years; before that University of MIs Web Services; HCIA; GRI; EDS. Tech Planning & Architecture team is responsible for promoting best practices, fostering developer knowledge-sharing, suggesting application architecture, developing enterprise architecture, etc.

5. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 5 B2B - Top 10 Tips/Learnings - Intro Pfizer Global Research & Development doesnt do much B2B due to the nature of our business - research. Pfizer Corporate uses B2B for procurement - Ariba to OfficeMax, etc. Pfizer R&D does do much global business web development, however, due to the nature of our business - global research & development within large, diverse pharmaceutical company. Largely secure intranet development, though we accept information from outside vendors into safe zones.

6. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 6 Tips/Learnings 1) Keep things simple & easy to use - lots of web applications applications in R&D. Externally served web sites usually hosted externally. 2) Functional, but ugly is fine for corporate intranet - heavily used in large global companies. 3) Consider locale differences for all apps - time zones, date & time formats, cultural differences, etc. 4) Global deployment adds complexity - applications become 7x24 due to time zone differences; central vs. distributed deployment varies based on requirements & environments.

7. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 7 Tips/Learnings 5) Enterprise Architecture should be standardized for scalability/flexibility/re-use/maintenance/etc. 6) Technology should be used (correctly) to aid in development, deployment, and maintenance - not just for technologys sake. 7) Use application servers for web applications! They give you many good things & provide for many apps on a server, something not very common in corporations, especially in win2000/nt world.

8. September 20, 2002Yaffe Center Web Workshop - Melody Alfather - B2B Panel 8 Tips/Learnings 8) Use frameworks (like J2EE), standardized builds (like ant), patterns (like MVC, MDA, auditing, etc.) - they promote best practices & re-use & reduce software maintenance costs. 9) Expect new versions of IDEs & application servers - 2 per year - customer & IT plan for upgrades/maintenance decisions/schedules. 10) Use automated unit testing - much of Pfizers environment is regulated by FDA & other organizations - many applications need to be validated from IT, regulatory, and user perspective - automated testing saves resources & time.