1. Thanks I had a great time….What’s Next?
Analysis and action in roi for fundraising events
Creative Event strategies
Laura Hayes Morgan

2. What is your goal? Immediate Fundraising ask Media Attention
Announcement
Cultivation or Stewardship

3. And now what is our strategy
Where do we meet them?
What do THEY want to see?
Audience
On Campus
Or Go To Them
Location and Date
Programming
Fun and Entertainment
Format

4. ROI Measurement Decisions
Process
Goals
Strategy
ROI Measurement Decisions
Execution
after action
Measure it

5. Definitions
EVENT ROI: The Net Value an event marketer gets from an event for the net cost that goes into producing it.
VALUE: Is much broader term than event revenue.
Event Cost: Financial Cost – but also the time and resources. The Opportunity Cost
Profit is net value minus net cost and event ROI is Net Value Divided by NET Cost

6. Traditional Measurements of ROI
THE Gift…. Eventually!
Social Media Attention
Development Officer Success
Follow up visits
Proposals

7. KPI for fundraising events
Number of Qualified Leads
Number of Returning Attendees
Resulting Proposals and Gifts

8. Cost Per Donor Acquisition
Travel
On Campus
events
Sports & Arts
Opportunity Cost
tickets
leadership
staff
time

9. Measuring the Value over time
Resources
Buzz
Media Attention
Alumni Support
Donor Engagement

10. Net Promoter score – “NPS”
Passives: 7-8
Detractors: 0-6

11. Helping the pipeline
Feed the Need!

12. Sponsorship and Partners
Working with Corporations and Foundations
Partnerships with other schools, NGOs or non-profits
EXPECTATIONS

13. Branding Get the Return you want with sophisticated branding options
Messaging begins with your first meeting
Integral part of the goal and strategy.

14. Questions Creative Event Strategies www.CreativeEventStrategies.com