1. SOCIAL LEARNING: Conformity
Pressure to change own behavior to match that of others.
What are there “rules” for riding in an elevator?
1950’s suburban America
conformity in an elevator
ASCH EXPERIMENT (1951)
Asch Experiment
People can be influenced by actions of others in a group.
Conformity increased with each confederate wrong answer.
BYSTANDER EFFECT
One person is more likely to help two people than five people helping one.
Women conform more in public situations; same as men in private situations
“Asch Conformity Experiment.” Youtube, uploaded by HeroicImagination TV, 19 February 2012,
Hulton Archive. Getty Images. Accessed 27 February 2017.
Minter, Katherine P., and Elmhorst, William J. Psychology. Pearson Education, Inc., 2012.
“Prudential: Everybody’s Doing It.” Youtube, uploaded by Prudential, 13 May 2013,