1. OOKS The challenge What we did The results Zulleon
With a brand new interactive book to promote, Zulleon needed to connect with young families whilst they’re altogether.
What we did
Our playhouse network was the perfect fit. Multiple video creatives on our D6 screens attracted the interest of the children, whilst A5 leaflets placed in high dwell time areas like the café for parents to read, helping them drive downloads in front of a highly relevant audience.
The results
The campaign helped OOKS release the new book in front of 850,000 parents and young children across each 4 week burst.
Environment: Playhouse
Media: Mixed
Campaign: National