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Marketing in the U.S. Your Name.

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Presentation on theme: "Marketing in the U.S. Your Name."— Presentation transcript:

1 Marketing in the U.S. Your Name

2 Marketing Concept Goods Ideas Services Marketing

3 Marketing Mix Strongly Interrelated Product Goods Services Ideas Price
Assigned Value Exchange Value Place Channel of Distribution Promotion Efforts to persuade customers to buy Strongly Interrelated

4 Global Marketing South America Middle East Mexico Latin America Europe
Canada Asia Africa

5 Types of Marketing Relationship Social
Building long term relationships with customers Relationship Advocates social change Promotes worthy causes Social

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