1. Movie Production Companies
logo design

8. MGM has a separate version of their logo for their music division.

21. http://www. youtube. com/watch
Dreamworks logo – animated version

26. Some independent film company logos…

32. Custom Design movie logo’s
Often a company will create a custom version of its logo to help set the stage or create a mood at the beginning of a movie.

34. The meaning of logos…
What does the Fed Ex logo mean? Obviously it’s a shortening of the name “Federal” and “Express” – each with its own connotations.
Which are?
Can anyone see the hidden or subliminal logo?

35. The meaning of logos…
Notice the hidden arrow in between the E and the X.
What does the arrow say or insinuate about FedEx?

36. Production company name
Your first task will be to create a name for your production company.
The name should have some sort of meaning to you or people who know you.
The name should be fairly short (or easy to shorten) and have a catchy name recognition sound, look or mental (emotional or intellectual) association.
Think easy to remember.

37. Production company logo

38. LOGO DESIGN

39. LOGO DESIGN What is a logo?
A logo is an identification mark. It is a symbol that companies (and individuals) use so that others can quickly and easily recognize who and what the company is.
Logo’s also serve the function of giving some indication of what it is that a person or company does (most logo’s began this way even if the logo no longer shows this easily).
Logo’s can also help to establish a mood, feeling or emotional association that the company want to portray, such as…

40. The development of the “logo”
Logos can be traced to ancient Egyptian cartouches (as early as the 12th century BC) if you want to be technical in your definition of what a logo is.

41. The development of the “logo”
Heraldry and Coat of Arms later came to serve the same purpose on the medieval battlefields of Europe and the Middle East.
Why would easy identification be of importance on the battlefield?

43. The development of the “logo”
The Orient saw a proliferation and refinement in personal family crests.
Logo design is still a high art in Japan and other Asian countries.

44. The development of the “logo”
Logo design in the 20th century has developed into four basic approaches to the design. These are…
Alphagram
Pictogram
Logotype
Abstract

45. Alphagram Alphagrams are based on letter forms.
These usually use the first initial or a combination of letters from the name to create the logo.
This is often used when a companies name is long and/or hard to pronouce.

47. Pictogram
Pictograms are symbols which relate to a companies name or its product.
Pictograms should be easily recognizable.
As technology advanced, these types of logos may become outdated.

50. Logotype
A logotype is a logo created by using the name of the company in whole.
These are usually stylized or decorative and sometimes used in conjunction with a symbol (but not dependant on the symbol).

53. Abstract
Abstract symbols are used when no single image or idea truly represents the company in question.

55. combinations…

56. What makes a good logo? Simplicity of design.
Legibility - (can people easily and quickly recognize the image).
Retention – a symbol which is easy to remember.
Relationship to product, company or services.
In addition, longevity is important. A company doesn’t seem stable if their logo constantly needs to be changed and updated to remain current.

57. How do you approach logo design?
Several questions need to be answered first…
What type of logo will be used (which is most applicable)?
What does the company do?
What image does it want to represent (how can different designs represent different images and how can a single design be altered to create different images or personalities)?
Is it international (why would this be important)?
Does the company have color considerations?
How will the logo be used (size considerations)?

58. Opening and closing credits
- Comunity (Submarine Channel)
- see all the titles (Submarine Channel)