1. Aaron Adams Cynergy Systems
Wireframes That Work
Aaron Adams
Cynergy Systems

2. Introduction

3. Introduction

4. Design and Real Life

5. Design Matters

6. Design Matters

7. Design Matters

8. Purpose-Driven Design

9. Who Owns This?

10. Who Owns This? Marketing Technology Users Business Plan Functionality
Design
Content

11. Who Owns This? Marketing Technology Technology Users Business Plan
Functionality
Design
Content

12. The Players

13. The Players

14. The Players

15. The Players: We All Have Baggage
Tunnel Vision
Mind Changing
Bad Resources
Big Mouths

16. Discovery + Design

17. Discovery + Design

18. Discovery + Design: Context

19. Discovery + Design: Workflow

20. Discovery + Design: Workflow

21. Discovery + Design: Turn Off Your Computer

22. Discovery + Design

23. Discovery + Design

24. Discovery + Design

25. Discovery + Design

26. It hasn't been hard to make things look interesting or cool.
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
It hasn't been hard to make things look interesting or cool.
Usefulness and joy can be elusive.

27. Good design is good iteration.
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
Good design is good iteration.
Good iteration requires good relationships.

28. Design like an architect,
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
Design like an architect,
refine like a sculptor.

29. Don’t be a usability nazi.
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
Don’t be a usability nazi.

30. UX is experience, not read-only
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
In software, the desired goal is often a disruptive solution in the marketplace. Know that this may require a disruptive process.

31. You can afford to be iterative.
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
You can afford to be iterative.

32. Observations SketchFlow
UX is experience, not read-only. The earlier we can begin real immersion the better.
Observations
SketchFlow

33. Thank You