1. Facilitating Change (AET 560)
Communication Plan
Nathan Spicer
Facilitating Change (AET 560)
January 18, 2016
Dr. Gregory Dlabach

2. Introduction Launching Communication Plan Technology Requirements
Managing Effectiveness
Feedback Process
Address Negative Responses
Impact on Organizational Change
A communication plan is an effective tool for delivering important content to members of an organization. An effective communication plan address specific needs of the organization and manages the challenges that exist among different departments and employees. The following communication plan will address the needs related to the organizational change planned for Banner Health and its improvement in safety throughout its locations.
The key elements of the communication plan will include the launch of the plan, technology requirements, managing effectiveness, feedback process, addressing negative response and the impact on the organizational change.
The development of this plan will help to ensure the organization achieves its desired results and the employees and members of the organization have sufficient information to execute the corporate strategies.

3. Launching Communication Plan
Communication Needs
Target Audience
Frequency of Communication
Content Providers
Delivery Channels
The Banner Health organization focus is to improve the safety of its facilities by preventing security attacks through improve security measures. The plan to improve the organizations security involves several behavioral adjustments and company processes. Providing the company employees and supportive agencies with sufficient information and regular updates is vital to the success of the organization change. The communication will work to provide a streamline method for supporting all departments.
The key areas the Communication plan will focus on includes the needs such as the target audience, frequency of communication, content providers and delivery channels.
The target audience will include all security staff, training departments, and all employee personnel that works on a Banner Health location. Depending on the type of communication, content will need to be delivered daily, weekly, monthly, and quarterly.
Content providers will include security personnel, project coordinators, and supporting agencies in the community that may disperse information related to local events.
Appropriate delivery channels include verbal, technology based, and written content.

4. Technology Requirements
The Banner Health facilities are located across different geographical areas. Therefore it is important for the communication systems to be interconnected and provide sufficient information to meet the needs of broad communication (Inter-Con Security Systems, Inc., 2015). The support of each facility to share content and provide up to date communications will support the implementation of new security processes. An increased amount of video and audio surveillance at each of their facilities will help to provide additional eyes for security staff to respond and prevent security threats.

5. Phases of Communication Plan
Managing Communication Plan Effectiveness
Phases of Communication Plan
Preapproval
Gain approval from senior management on desired security changes
Need for Change
Explain reason for change security measures and receiving support form stakeholders
Midstream Change
Apply feedback and communicate organizational structure and process related to change
Confirming Change
Provide results of change and progress on key performance indicators like reduction in security events
The phases of a communication help to define appropriate steps towards managing effectiveness. The phases include preapproval, need for change, midstream change, and confirming change (Tupper, Deszca, & Cynthia, 2012, p. 320).
Banner Health identified the recent security events at their facility as a motivating factor for implementing change which fulfilled the preapproval phase. Conducting research and assessing appropriate change needs help to fulfill the need for change phase. During the implementation and development of the security changes as well as communication process Banner Health will continue to provide and seek feedback to make the necessary adjustments. The final phase will include recognition of the reduction in security events and improved safety for employees and clients.

6. Feedback Process Employee Response Systems Client Surveys
Security Test and Simulations
Reporting and Assessment
Revision and Adjustments
The feedback process of the communication plan is an important step to determine what change is working and how improvements can continue to be made. The employee response system for Banner Health will involve communication channels through intranet, written communcations, verbal discussions at project meetings, and other communication channels.
Conducting client surveys and regular security test and simulations will provide valuable data on the progress of security initiatives. The delivery of results form these process will keep the change top of mind for all team members and continue to reinforce the need for execution of the change procedures designed by employees and corporate leaders.
A reporting tool such as a balance scorecard will help to identify adjustments that need to be made and display areas of success.

7. Addressing Negative Response
Regular Project Meetings to Address Negative Response
Engage all members in conversation through communication chanells
Provide a review of proposed changes prior to implementation
Discuss the benefits of the proposed changes and data to support
Offer cross department discussion and meetings to produce collaboration
During a process of change regular communication is vital to the success of the proposed plan. Communication to each party that is affected by the changes can help to reduce the conflict and dissatisfaction that may occur because of the implemented process. The plan for Banner Health will include an employee feedback line that can be communicated using the company intranet, phone, , or discussed in project meetings. Although the negative responses may not result in change in process, it is an opportunity to address concerns and explain the reason behind the change. Increased awareness of the importance of security and the follow up on desired improvements maintains engagement among frontline team members and middle managers that often have little voice in the process. Communication between all increase engagement and reduces friction.

8. Impact on Organizational Change
Increases Employee Engagement
Participation in Change Process
Reduction in Conflict
Improve Speed of Implementation
Consistency with Procedural Execution
Efficient modifications to plan
The effectiveness of a the communication plan for Banner Health will have a large influence on the effectiveness of the change plan. The delivery of information to all stakeholders plays an important role in the overall engagement of team members. In addition, the increased awareness of key performance indicators can help to reinforce behaviors while also identify additional areas of change. Regular reminders and recognition through communication channels provide people with the opportunity to gain recognition and maintain a high level of productivity. Although the plan has to be effective, the delivery through a communication plan can have a large influence on the results of the change desired.

9. Conclusion Banner Health Change Communication Plan Support
Improved Corporate Securtiy
Reduce Security Occurences
Implement improved technology
Increase employee engagement
Provide a Safe environment for employees and clients
Communication Plan Support
Provide relevant data to stakeholders
Create awareness and reduce inconsistency
Provide method for discussion and compromise
Create efficient flow of information from content providers and all staff
The role of a communication plan is to support change and maintain a fluid flow of information between corporate executives designing change and frontline team members implementing change.
Banner Health’s desire to improve security involves the adjustment to several company policies, procedures, and employee roles. Therefore the creation of the communication plan will help the company to maintain consistency and reduce the negative responses to proposed change.
As the company continues to gather data, adjustments and improvements to the communication plan will enhance the productivity of the change and help the company to achieve its goals of improved saftey.

10. References
Inter-Con Security Systems, Inc.. (2015). Technology & Communications. Retrieved from Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational Change: An action oriented toolkit (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.